Inspiration

Advices, tricks and ideas for your window displays

Store Mannequins - What are the Advantages?

2018-12-28 - 21:17:10

The point of sale, nowadays, must be presented as a place in constant adaptation with what are the demands of the consumer, so as not to resent online consumption, which has seen an accelerated growth in recent years . Although this is the reality, there is a solution to attract public to the stores and street commerce.
 
For this, it will be preponderant that shopkeepers and merchants understand that, in order to attract the public to their store experiences, they must constantly invest in changes in their spaces, that is, if they do not intend to stop in time and lose their share of sales. Improving the store's identity does not have to be a complicated process, and that goes by defining the personality of the place and improving its image and presentation of services.

How? How do we convince customers to like what we own? We do not convince, we show.

Offer an unparalleled experience. When we are talking about a physical store, the factor of differentiation can be in the variety of clothes, in the quality of the products and in the way the articles are exposed in the busts and store mannequins and even in a personalized service. The customer should feel comfortable and satisfied with the buying process, but also with the environment. Therefore, it is important to bet on tools capable of optimizing these procedures.

When using manikins for your shop windows and store environments you are passing on various information to the customer:

1. Organization and aesthetics of space;
2. Visualization of the article on the manikin, facilitating the creation of a mental image;
3. Conjugation of store parts on the mannequin;
4. Confidence in the aesthetics of collections;
5. Poses and safe postures that convey confidence to the customer in the use of the part.

Thus, mannequins are, in fact, a cost-effective and consistent solution in a trading space. Many boutiques and brands, even with limited budgets, choose to follow this in-store presentation template that can be seen all over the world.

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